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Shop for a week's worth of groceries in 30 seconds.

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3 ways to save time.
3 ways to
save time.
Recipe
curated
meal plans

Dozens of expertly
built recipe plans
that are 100% customizable.

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Grocery Lists

Dozens of expertly built recipe plans
that are 100% customizable.

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or pickup

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stores to shop from

Simply Personalized

Curated
meal plans
for any
lifestyle.

Veggie PlateList
Quick Meal PlateList
Keto PlateList
Gluten-Free PlateList
Erin Oprea's PlateList
Simply Personalized

Curated
meal plans
for any
lifestyle.

Veggie PlateList
Quick Meal PlateList
Keto PlateList
Gluten-Free PlateList
Erin Oprea's PlateList
Paleo PlateList
Mediterranea PlateList
Make life easier

Cut out the noise
& focus on what
matters.

Cut out the noise & focus on what matters.

all-meal
meal plans

3 ways to simplify

Simplified
recipes

You’re not here to
read about Karen's grandma’s
flour sifting technique.

You’re not here to read about Karen's grandma’s flour sifting technique.

shorted
shopping list

Your ingredients are added
together saving you time and ink.

Your ingredients are added together saving you time and ink.

reduced
duplicate buys

Cook for tonight while
you plan for tomorrow.

Cook for tonight while you plan for tomorrow.

Socially Acceptable

"I know I need to eat healthier. I just didn’t know where
to start. "

Roland M.

Never ask
“what’s for dinner”
again.